Lift Locker

About

One Person, Two Builders, No Middlemen

The Idea

Lift Locker started with a simple observation: the places that most need somewhere to train are the places nobody will ever build a gym. Remote detachments. Rotational worksites. Schools that can’t fund a field house. So we stopped trying to make a smaller building.

So: a steel box, engineered properly, insulated for a Canadian winter, fitted out by people who actually train. Dropped onto a pad in a morning. Moved somewhere else when the need moves.

The whole point is that the design is thought about once, thoroughly, and then repeated. Not a construction company. A product.

Who

Michael Wilson

Fifteen years in growth and digital. Canopy Growth, Holt Renfrew, agency side before that, and currently Head of Growth at a supplements brand. Before all of it, a provincial-level goalkeeper, a javelin thrower and a university cheerleading captain. Sport is where I started and it is why this exists.

I train every day and I’ve been in enough bad gyms to know what makes a good one, and it is almost never square footage. It is whether anyone thought about the space before they filled it.

Lift Locker is built with two people who know things I don’t: an Ontario container fabricator who has been modifying these for years, and a custom equipment builder who fabricates his own steel. Everything is made here.

michael@liftlocker.ca

Principles

01

Standardise, Don’t Customise

Two builds, three equipment packages. The moment we start making one-offs we become a construction company, and construction companies don’t scale.

02

Publish the Awkward Numbers

Lead times, dimensions, electrical loads, set up requirements. If it goes in an RFP, it goes on the website.

03

Built Here

Ontario fabrication, Ontario steel, engineer-stamped to the Ontario Building Code. It matters for procurement and it matters to us.

Say hello.

If you have a site in mind, or you just want to find out whether this is real, book a call.

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